You’re doing it… Living the dream of working for yourself and doing what you love. Whether that means running your own wellness studio or center, teaching around town as an independent yoga teacher, or managing an online business for your fitness, pilates, meditation, or other type of classes, you need to start thinking of yourself as an entrepreneur. Entrepreneurs are creative, passionate, and committed to transforming their passion into a sustainable livelihood. If you have decided that you are ready to dive in and make your passion your full-time source of income, then chances are you are pretty excited about it. So, say these words to yourself. “I am an entrepreneur!” Did you feel a little weird saying that? Good! When we allow ourselves to be a little uncomfortable and even open to making some mistakes along the way, then that’s where we tend to find the most potential and growth!
Here are a few ways you can begin thinking like an entrepreneur:
Create a journey for your clients or students. The people who are coming to you for a wellness service or classes, whether online or in person, are your customers. Your job is to provide a meaningful service or classes but also figure out how to foster their journey with you. Think about the life-cycle of your client or student. To get them started with whatever you are offering, you might build some type of package to make it easy for them to keep coming back, such as an introductory package. As you continue to deepen your relationship with who you’re serving, you can begin to layer in extra deals or services. For example, a fitness or yoga instructor might develop a specialized workshop or class for intermediate or advanced students. Or, if you offer bodywork like massage, you could develop a loyalty program for your long-term clients. In short, think of who you are serving and ways to keep them invested in your offerings.
Value your time and experience. When you’re just starting out, offering classes or services for free or by donation are valuable marketing tactics for finding new clients. However, there comes a time when you need to decide when it’s appropriate to give something away versus asking for compensation. If you continue to give away your content, classes or services, you risk setting that as an expectation. Instead, consider offering free or deep discounts as a way to surprise and delight your clients or students, or as an incentive or thank you for their business.
Showcase your authenticity. When we think of an entrepreneur, we might also think of innovation. This can be tough for some of us who get stuck with the belief that we don’t have anything unique to contribute to our field – in this case, the health, wellness, and fitness sectors. There’s good news and bad news. The bad news is that someone probably has tried your idea. But the good news is that YOU haven’t done it yet. Be true and authentic by committing yourself to your passion, values, and unique voice. It’s amazing how far true authenticity can go!
Find a partner, mentor, or coach. Building a thriving, sustainable business is hard work! But, you don’t have to do it alone. Reach out to friends who have succeeded in starting their own business for advice – whether they have started a business in your field or not. Join an online community of like-minded professionals for support. If you feel like you fall short in some aspects of your business like accounting or marketing, don’t be afraid to tap into your network and ask for help.
Build a strong online presence. We can help with this! At OfferingTree we offer easy-to-build, attractive websites along with tools for class schedules and booking clients, ability to accept payments, a blog platform and newsletter tool. Come visit offeringtree.com to learn more and get started.