In the constantly shifting landscape of social media, it can be easy to get overwhelmed and to know which site best suits your business. There’s a pretty good chance you’re already connected to a platform like Facebook or Instagram for personal use, but how do you use these sites for your coaching, teaching, or training business?

To help you begin thinking about a social media strategy, we’ve outlined some of the well-known social networking platforms, as well as a few you may not have originally considered in building your online presence:

Facebook: If you’re one of the over two billion users on Facebook, you most likely have set up a personal page which is how you engage with your friends and other content. There’s no hard and fast rule about how to use Facebook for your brand but best practice suggests creating a Facebook Page. Another benefit of creating a Page is access to a robust suite of business and analytical tools. Remember though, even with these business tools at your fingertips, increasing engagement is an art and your focus should be on your audience, rather than trying to keep up with ever-changing social media algorithms.

Instagram: This photo and video sharing site is said to be the fastest-growing social media platform, even outpacing Facebook. Instagram is a great place to build your presence while connecting with like-minded individuals. If you are keen to increase your followers, there are ample ways to do so, through the use of hashtags, challenges, and contests. You might even end up as an Influencer or brand ambassador! But, you can simply use Instagram as another channel for your existing students or clients to see you in your element or daily life. The Stories feature in particular is fun for capturing more casual, non-work related moments, so you can keep your main feed relevant to business-related posts.

Twitter: This fast-paced platform is a great for engaging in lively, ongoing conversations. If you love that feeling of immediacy, it might be the perfect place for you! Plus, Twitter has made some improvements like increasing the number of allowed characters in a post and the introduction of Threads, so you aren’t as limited creatively. If you’re intrigued but unsure of diving right in, create an account and act as an observer until you get a lay of the land. You can also easily bookmark tweets for later so you can curate content that is relevant to your business.

YouTube: Creating a library of videos and showcasing what you do is an awesome way to attract potential new clients or students, especially if you are an instructor or coach. You might offer short tutorials, talks, or other how-to videos. The key to finding an audience is posting with consistency while offering authentic content that will entertain, educate, and engage your followers. Create a series of no-nonsense videos that will encourage your audience to visit your website to schedule a service or class, to read your blog, or contact you for more information.

Meetup: The purpose of Meetup is to find and meet people in your area with a shared interest, so if you have a special type of class or service you can offer to a group of people, consider setting up your own Meetup! Maybe you are an acupuncturist and yoga teacher, so you start a series of classes that combines both. Or, perhaps you have a really nice backyard and can offer students a nourishing space for fitness classes. Take inventory of what you can offer and if it doesn’t exist on Meetup, create your own group and begin cultivating your community of clients and students.

Soundcloud: This is another great way to offer snippets of what you do, but in audio form. You could use this as a main platform for delivering your content or record samples of what you can offer. For example, you could record a meditation and offer it as a gift to newsletter subscribers. Or, record exclusive wellness or coaching talks that you provide to your most dedicated and loyal clients.

We could write a whole set of books about social media (and plenty have been written!) so we’ll leave you with this final advice; As tempting as it can be to sign up for all of the platforms out there, choose one or two sites that you feel most excited about and comfortable with. Post consistently and don’t be afraid to experiment! Learn how to easily and quickly integrate your social media sites onto your Offering Tree website here.