With so many different channels to reach your clients and students, you may wonder whether email marketing is worth your time. The short answer is yes! In a world of shifting social media algorithms and uncertainty of whether your followers are actually seeing your posts, we can be sure that everyone is still sending and checking email. For this reason, we believe a newsletter is one of the strongest tools available in your marketing kit.
Earlier this year, we announced the launch of the OfferingTree newsletter tool – check out this blog post to read more. To build on this, we offer these tips to help you develop not just another newsletter, but one that people will look forward to seeing in their inbox!
Create an inviting and engaging subject line. Next time you check your inbox, pay attention to the emails that speak to you and which ones you open. Consider why you engaged with those emails. You might notice that the emails that draw you in contain subject lines that are quick, catchy, and have a personal feel to them.
Write like you’re writing to a friend. If you’re facing writer’s block, approach the email as if you were crafting an email to a friend. Again, consider the emails that tend to keep your attention. They most likely feel authentic and have a conversational tone to them. With practice you’ll begin to sharpen your writing skills while clarifying your true voice, which is exactly what you want to share with your subscribers!
Give something of value. Yes, the newsletter is a place to promote your services or classes, but you also want to strike a balance. Providing your readers with something of value will keep them engaged – and subscribed! You might decide to share a true story from your week that relates to your work, such as a coaching or teaching moment. Or, provide a short audio or video link of your work in action. This allows subscribers a chance to learn something from you and catch a glimpse of what you can offer them.
Keep your message clean and easy to read. Focus on writing clear, strong text to hook your reader and limit the number of images you put in your email. Try sticking with one powerful or relevant picture that will complement that nature of your email.
Consistency is key. As part of your newsletter strategy, define how often you want to reach out to your subscribers. Make sure you are maintaining a consistent schedule, especially when you’re just starting out. Whether your contact list has 5 or 500 people, the most important thing you can do is to keep showing up.