Start thinking like an entrepreneur: Creating a tailored experience for your student requires specialized skills so don’t downplay the impact of your work! Start to think of yourself as an entrepreneur who offers a unique perspective to your professional field. This might be a hurdle for those who experience imposter syndrome but just remember – imposter syndrome happens to everyone!
Invest in marketing and advertising: Marketing and advertising will be key to growing your private client or student base. There is no shortage of directions you can take in marketing yourself. Start to experiment with some social media tactics like boosting posts or setting up an ad on Google AdWords. You don’t have to spend much; start with a few bucks. If you already have a newsletter audience, offer them a short video or webinar to entice them to book an appointment with you. Place a video on your blog or website. The takeaway is to start putting yourself out there with the tools you already have but don’t be afraid to go through trial and error.
Tap into warm contacts: Develop a list of students or contacts you might contact about booking private sessions. The list could include blog and newsletter readers or students from class. Be truthful and authentic in your approach. Explain the benefits of how they can benefit from a tailored, individual practice with you. You might even consider putting together an introductory package to get those initial bookings.
Make private sessions your specialty: Is offering private sessions for your wellness or fitness business considered a niche? Sure! Think of it this way: A specialized class or offering provides a certain type of experience. For example, a restorative class promotes relaxation while a hip hop dance class will get your blood pumping. An individual session for yoga, personal training, pilates, or whatever you offer provides the student with the experience of tailored guidance and the opportunity to have a teacher or coach’s personal attention. Framing your thoughts around this idea can help you bring clarity and focus to your overall plan for booking private sessions!
Whenever you are ready to set your first private appointment, you can do so easily with OfferingTree! We’ve just released a new appointment scheduler, a feature that we’re really excited about since our users have been requesting it. See how the appointment feature works or head to OfferingTree.com to learn more about our simplified solution for your wellness, health, or fitness business.