Once you’ve established yourself as a health, wellness, or fitness professional, you might think about how to expand your offerings while deepening connections with your most loyal and dedicated students or clients. If you’re currently in the business of recurring offerings such as weekly drop-in classes or regular private appointments and have found success in building a steady student base, it might be time to consider developing a specialized offering such as a retreat, workshop, or training.

Special events outside of your normal schedule can benefit your professional practice in several ways. These opportunities give your current students a chance to further explore their practice with you while showing that you value your student’s growth and education. Special events are also a smart way to cultivate new students or clients, which can often be the entry point for that student to continue coming to your regularly scheduled offerings. Now that you’re convinced that developing a new event is your next step, consider these steps and questions before launching your workshop or retreat:

Decide on your event’s theme or topic: This is a big question but obviously an important one. If you’ve been working in your field for a while, reflect on your expertise. Are you a prenatal yoga teacher? Then perhaps a class for aspiring prenatal yoga teachers or longtime yoga students about to become new mothers might be a great theme for your event. You can also find inspiration by listening to recurring questions from your clients or students, then develop an offering around that. Surveys are also an amazing tool for gaining insight and ideas from your students. Many of your best ideas will likely come from the folks who are already practicing with you so don’t be afraid to ask them for feedback.

Think about the logistics: Once you’ve decided upon your workshop, training, or retreat theme, you’ll want to do research as to where and when you’ll host the event. Start by asking the studio or fitness center you teach at if that’s available to you. If this isn’t an option, consider community spaces such as the park, places of worship, or community centers. Even if you don’t teach regularly at a studio, many might offer rentals. If you end up paying for space, make sure to keep this expense in mind as you’re deciding on tuition and fees for your event. Also, factor in any props or equipment you will need and whether you’ll need to supply these items yourself. If you need to purchase anything, again, make sure to include this in your expenses so you can come up with a fair price for your offering. 

Handling registration and payments: Now that you’ve decided on the what, where, and how of your workshop, retreat, or training, you’ll want an easy way to collect registrations and payments. Instead of spending valuable time figuring out a technical solution, let us help! We recently released a new feature that easily allows your students and client to sign-up for a multi-day event. Take a look at how this feature looks.

Ask for help when you need it: With any new venture, it’s important to remember that you won’t always have all of the answers. Ask for help when you need it. Surround yourself with a supportive network. Reach out to a mentor or accountability buddy. Also, don’t be afraid to make mistakes. They’re often the best way we’ll learn! 

OfferingTree is here to help, too! If you feel stumped on how to market or manage the administration of your business, look no further than OfferingTree. We offer a simplified approach to your professional practice. See how it works at OfferingTree.com or send us an email to hello@offeringtree.com.

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