Start thinking like an entrepreneur
Creating a tailored experience for your student requires specialized skills so don’t downplay your expertise as a yoga teacher! Start to think of yourself as an entrepreneur who offers a unique perspective as a yoga instructor. This might be a hurdle for those who experience imposter syndrome but just remember – imposter syndrome happens to everyone!
Invest in marketing and advertising
Marketing and advertising will be key to finding and securing new yoga students for private sessions. There is no shortage of directions you can take to market yourself and your private yoga classes. Start to experiment with some social media tactics like boosting posts on Facebook or Instagram. You don’t have to spend much; start with a few bucks. If you already have a newsletter audience, offer an incentive such as a discount on their first lesson with you. Place a video on your blog or website. The takeaway is to start putting yourself out there with the tools you already have but don’t be afraid to go through trial and error.
Tap into current yoga students
Develop a list of students or contacts you might contact about booking private yoga sessions. The list could include blog and newsletter readers or students from class. Be truthful and authentic in your approach. Explain the benefits of how they can benefit from a tailored, individual practice with you. You might even consider putting together an introductory package to get those initial bookings.
Make private yoga sessions your specialty
Is offering private sessions for your wellness or fitness business considered a niche? Sure! Think of it this way: A specialized class or offering provides a certain type of experience. For example, a restorative class promotes relaxation while a hip hop dance class will get your blood pumping. An individual yoga session provides the student with the experience of tailored guidance and the opportunity to have a yoga instructor’s personal attention. Framing your thoughts around this idea can help you bring clarity and focus to your overall plan for booking private yoga classes.
Whenever you are ready to set your first private appointment, you can do so easily with OfferingTree! We’ve just released a new appointment scheduler, a feature that we’re really excited about since our users have been requesting it. See how the appointment feature works or head to OfferingTree.com to learn more about our simplified solution for your wellness, health, or fitness business.
