Studio Growth Tactics Series: Intro to Social Ads
(in 4 Parts)
with Megan Upperman
Learn everything you need to get started with Meta Ads from a seasoned professional who makes her living running Meta Ads for studios like yours.
From account setup to audience building and ad design and on to measuring and optimizing your campaigns.
Because ads are complicated, we are doing a special four-part series over four weeks to get your studio on the path to success.
The series kicks off with a basic introduction to Meta Ads and how to set up your account on:
👉 Friday, February 21st, at 12 pm PT / 3 pm E / 8 pm GMT
Schedule for the Series
Each session will include best practices and live demonstrations of all the basic functionalities to help you launch your Meta Ads strategy and time for Q&A at the end.
Here is a breakdown of each part of the series:
Session 1: How to Set Up Meta Ads
Learn how to set up your Meta Business Manager, create your ad account, and set up basic campaigns.
📅 Friday, February 21st @ 12 pm PT / 3 pm ET / 8 pm GMT
Session 2: How to Tag & Target Meta Ads
Learn how to build audiences by interest, geographics, demographics, customer lists, website activity, and more. Plus, learn how to tag basic conversions to help your campaigns optimize.
📅 Friday, February 28th @ 12 pm PT / 3 pm ET / 8 pm GMT
Session 3: How to Design A Great Meta Ad
Learn design and copy best practices for your Meta ads. Plus, learn a few tips and tricks for creating variations to a/b test.
📅 Friday, March 7th @ 12 pm PT / 3 pm ET / 8 pm GMT
Session 4: How to Measure, Test & Optimize Meta Ads
Learn how to create and run a successful a/b test as well as how to measure your campaign success and the return on your investment in ads. Plus, we’ll brainstorm some great ways to optimize your campaigns and troubleshoot a lack of performance.
📅 Friday, March 14th @ 12 pm PT / 3 pm ET / 8 pm GMT
Psst… Can’t make it live? No worries! Register now and you will get the replays and all the helpful assets shared for each part of the series.
About Our Host
Megan (she/her) is the founder and CEO of SCRATCH for Growth – a marketing agency that provides really good marketing for every budget.
After a decade of leading teams at marketing agencies and venture capital-backed startups, she wanted to pursue work that made more of an impact on the lives of people in her community. Now, she leads a top-notch team that drives big results for small businesses and startups on tight budgets.
