5 Free Content Creation Tools You Need to Try

Oct 12, 2023

Cover image with colored pencils lined up along the bottom on a light gray background with overlay text that says "5 content creation tools you need to try"

When it comes to being seen online, content is the key ingredient in reaching and engaging with your audience. However, when you’re already balancing every facet of your wellness or fitness business, including marketing, administration, and bringing your services or classes into the community, it can be a challenge to find easy-to-use and economical tools to design images and videos that don’t require becoming a professional designer or videographer.

Here’s a summary of five free content creation tools that will help elevate your content marketing without draining your time or budget.

5 Free Content Creation Tools to Boost Your Marketing Efforts

Today, creating content that engages your audience and grows your business is no small feat. Competition is fierce and user expectations are high. Let’s take a look at a few free content creation tools that will up your game without emptying your bank account.

Best Free Design Platform: Canva

Whether you have an eye for design or not, Canva makes it incredibly easy to make original graphics for all your digital & physical content needs, including:

Social media
Newsletters
Websites
Fiers
Brochures
Etc

If you’re feeling inspired, start with a blank canvas and get creative, or choose from a vast well of templates to find one that suits your taste and go from there.

While the free version of Canva covers the basics, there is also a paid version, Canva Pro ($120/yr for an individual), that caters to larger teams and more advanced needs.

Best Free Editing Tool: Grammarly

Just how important are spelling and grammar when creating content? Global Lingo did a study where they polled over 1,000 adults about online behavior:

74% took note of the quality of spelling & grammar while browsing
Of those people, 59% said that poor grammar and spelling errors deterred them from purchasing from those sites because such mistakes appear careless and, ultimately, untrustworthy.

Grammarly is a free tool to double-check writing for mistakes. The best part about this tool is that you use the platform itself to check your work, or you can download it for free as a Chrome extension.

Then, you’ve got a little writing assistant in your browser telling you in real time if you misspelled your client’s name in an email or misplaced some commas.

Best Free AI Assistant: ChatGPT

The first thing to say about ChatGPT is that it is not a tool to do your work for you. However, it can be a great assistant for tasks including:

Transcribing videos or audio
Sorting data
Give ideas for headlines
Reword a sentence or passage
Summarizing articles/information

Integrating technology like this into our workflows can be a game-changer, especially for small business owners and solopreneurs. When leveraged properly, it can actually help free up some of your time and even save a little money.

There is a paid version of ChatGPT ($20/mo) with more advanced features, but the free version is great for most simple tasks.

Best Free Research Tool: Google Trends

Every day there are 3.5 billion Google searches. Those searches make up the database for Google Trends, which makes it one of the best research tools to gauge interest in a topic or idea on the web. Whether you want to explore daily search trends, real-time search trends, or explore specific topics and see how interest has waxed and waned over time.

The best part? It’s free! The internet is full of various research tools, and many of them are excellent, but they also cost money. If you’re on a budget, try Google Trends before you shell out a bunch of money for something else.

Best Free Image Database: Unsplash

Finding the right image for your home page hero image or your blog cover image can be frustrating. Making graphics or totally original images can take a lot of time, especially if you’re doing it often. That’s where free image sites like Unsplash come to save the day.

Users respond positively to images, especially with humans in them. We like to see ourselves reflected in the world around us. Unsplash is a great source of free images.