Creating New Habits
Habits are incredibly powerful. They make up a lot of our daily activity, influence much of our life and can have a big impact on both our mental and physical health. And habits are always being challenged and adjusted; we try to end those that no longer serve us or...
Best Microphones for Online Teaching
Online teaching can take a few different forms; live, on-demand and a hybrid of the two. Regardless of which you choose, the hardware you use to support your business model will be the same. It’s likely that you already have some solid hardware - laptop, tablet, smart...
6 Step Process to Get Your Yoga Business Found on Google using SEO
By Amanda McKinney & Meg Casebolt Do you want to have more yoga students? Then it’s time to play nice with Google so you can invite more people to your awesome yoga party! (AKA: your yoga class!) But showing up on the first page of a Google search...
Email Marketing for Yoga Teachers and Studios
Every now and then an email lands in our inbox that draws us in; we read it, love it, maybe even share it. So what's the trick to writing emails with such meaningful content? Landing in an inbox is a direct and powerful way to connect to your subscribers, but...
How to Play Music in Your Online Classes
Can you play music in your online classes, legally, ethically and with good audio quality? In an in-person studio class, whether it's fitness, pilates, yoga, dance, barre or any other style, music is part of setting the scene - along with the room temperature and the...
The Importance of Defining Your Yoga Client
Defining your client - also known as a niching down or specializing - can be hugely beneficial to your yoga business, but it can also feel like an enormous step to take in a somewhat unknown direction, and as small business owners we like to mitigate risk as much as...
How to Keep Your Course Content Fresh
Let’s talk about refreshing what you offer. Continuing education is a necessary part of the wellness industry - keeping abreast of advances in science and research is what keeps us inspired and motivated as professionals. As well as ticking a box for your governing...
Content Marketing: 3 Steps for Building a Strategy
Have you been hearing more about content marketing in recent years and wondered what it means to build a content strategy? Put most simply, content marketing is a form of marketing that involves creating and publishing content for a target audience. While this can be...
3 Steps for a Stress-Free (Stay)Vacation! with Reneé Clair
TRUE or FALSE: I can easily take time off from my business AND feel relaxed and ready to return to work after my time away. How did you answer the above question, my fellow wellness entrepreneur? If you answered false, you certainly aren’t alone, but there’s no need...
