Lead magnets, also known as opt-in incentives, have been used as a marketing tool for decades and if you spend any time online you will have seen a lot of them. They come in many shapes and sizes ranging from the quick online quiz (‘Which Friends...
Landing pages – possibly not at the forefront of your thinking when you decided to become a wellness entrepreneur but if you are reading this blog, then you already recognize the importance of an online presence in your business – the connection to client,...
When the country started shutting down “non-essential” businesses at the outbreak of COVID-19, wellness practitioners found themselves in a difficult spot. While yoga, dance, life coaching and the like are not deemed essential by the government, the services they...
Let’s set the scene. You’ve just wrapped up a certification or training program. You feel exhausted from all of your hard work but your excitement to start building a professional practice outweighs the tiredness. After all, you have just invested time, money, and...
This year has been challenging for everybody and it can be too easy to focus on the negative impacts that the pandemic has had on our way of life. However, the most successful people focus on factors that they have control over. As a wellness or fitness...
It’s the question that’s on everybody’s mind. When will life return to the way we knew it before the Covid-19 pandemic? Even when a vaccine becomes available there are a lot of factors that will go into the efficacy of a vaccine such as how many people take it and the...